Tricia Kashima

Tricia is a passionate media director that is driven to deliver quality paid media programs spanning from brand awareness to lead generation and measuring the results of every media dollar spent. Her strategic and efficient media plans have helped to drive awareness and engage patient, consumer, and professional audiences. Tricia has over 20 years of experience in pharmaceutical DTC and HCP, healthcare, tourism, gaming, finance, sports marketing, and QSR.

She leads and oversees LiveWorld’s paid media which consisting of digital display, social, programmatic, and print campaigns. Previously, Tricia was a part of Omnicom Health Group where she led the media team to launch first-to-market vaccines and helped build awareness for many conditions ranging from women’s health to rare disease. She has managed healthcare brands including Pfizer, Korlym, Global Blood Therapeutics, and Gilead.