Research

Millions of Americans rely on OTC medicines. Following the COVID-19 pandemic, OTCs have become an even more essential part of the treatment toolbox. Today, we take a look at the value created by OTC medicines as we walk through some of the top findings from CHPA's latest OTC value study.

We don't often think about insurance coverage for OTC medicines, but more and more health plans are offering this benefit. In this episode, we'll explore what new research is telling us about this and why Medicare Advantage is a big opportunity for self-care.

New data-driven tool will help CHPA educate stakeholders on the role of dietary supplements in healthcare.

OTC programs strengthen member acquisition, retention, satisfaction, and care management strategies.

With the World Health Organization, the Global Self-Care Federation has launched a pioneering report for self-care, the Self-Care Readiness Index. The Index reveals factors that influence the uptake of self-care practices in health systems around the world.

Advancing the beauty of diversity through multicultural marketing starts with connecting with consumers. These industry leaders discuss how it’s done.