Oct 13, 2021
Under the law, claims in advertisements, including over-the-counter (OTC) medicine advertisements, must be truthful and cannot be misleading or unfair. The Federal Trade Commission (FTC) enforces OTC advertising by three basic standards.
Beyond government regulation of advertising, self-regulation plays an important role. The National Advertising Division (NAD) of the Council of Better Business Bureaus reviews advertising complaints, hears cases in a court-like process, and issues a decision on the case. NAD refers cases to the FTC or other authorities where appropriate, including when an advertiser does not respond to a decision.