Steve Neumann

Steve Neumann is the principal and owner of Cardinal Points Consulting LLC, a firm that provides consulting and market research services to companies and suppliers in the consumer healthcare industry, consumer packaged goods, and pharmaceutical industries. Specialty areas include innovation, new product development, market research, expert interviews, and Rx-to-OTC switch.

Prior to forming Cardinal Points Consulting, Neumann led teams dedicated to the discovery and championing of consumer and shopper insights for Bayer Consumer Health in the U.S., which acquired Merck Consumer Care in October 2014. Neumann played a key role in integrating Merck’s Global Marketing Team into Bayer. Prior to joining Merck, Neumann was responsible for marketing services for Schering-Plough Consumer Healthcare products. 

Neumann also led the Consumer Behavior research programs for several Rx-to-OTC switches in the U.S. and other markets and has presented to FDA Advisory Committees receiving approval for several switches.  

Neumann graduated from the University of Oklahoma with a Master of Arts degree in Advertising and studied at its College of Law. Neumann served as Board Chair for the Health at Hand Foundation and was a board member from 2012-2019. He continues to be involved with a number of philanthropic organizations and is the current Board Chair for the Conserve Wildlife Foundation of New Jersey.