Nicki Sutton

Nicki is a seasoned professional in the field of insights research and strategy, with a passion for uncovering actionable intelligence that drives business and innovation success. With over 20 years of experience in this field, Nicki’s expertise lies in harnessing the power of user and wider stakeholder insight to inform decision-making, and the results of her insights work have played a pivotal role in shaping product development, marketing and communications campaigns, and overall business strategies. Prior to taking up a role at Cambridge Design Partnership, Nicki worked with Strategyn; pioneers of Jobs to Be Done thinking. She has been applying this robust and proven innovation perspective to solving innovation challenges for 16 years; empowering organizations across consumer, healthcare, and consumer healthcare markets to stay competitive and agile in today's ever-evolving business landscape. She holds master’s degrees in strategic marketing and biomedical engineering, and a bachelor’s degree in physics.