Michelle Roehm

Kenneth W. Freeman Professor & Dean of the College of Management, Bucknell University

Michelle Roehm is the Kenneth W. Freeman Professor and Dean of the Freeman College of Management at Bucknell University. She received her undergraduate and master’s degrees in communications from the University of Illinois at Urbana-Champaign and her Ph.D. in marketing from Northwestern University. Her teaching, research, and consulting interests include consumer behavior, branding, data visualization and storytelling. Professor Roehm has written numerous articles and research papers, which have appeared in the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, the Journal of Consumer Psychology and other publications. She is a member of the American Marketing Association, the Association for Consumer Research and the Society for Consumer Psychology. Prior to joining the Freeman College, she spent over two decades as a faculty member and academic leader at the School of Business at Wake Forest University. She has served on the boards of several nonprofit organizations, including the Little Theatre of Winston-Salem, the Bookmarks Book Festival and the Junior League of Winston-Salem. In her spare time, Michelle enjoys composing music, as well as cooking and traveling with her husband and daughter.