With nearly 90 percent of Americans not consuming the daily recommended intake of vegetables, and over 90 percent of people deficient in Vitamin D, supplements like vitamins and minerals can help improve overall health and fill critical nutritional gaps.
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The Consumer Healthcare Products Association (CHPA) issued the following statement from Duffy MacKay, senior vice president, dietary supplements in response to the recent Journal of the American Medical Association study, Trends in Use of Melatonin Supplements Among US Adults, 1999-2018.
While dietary supplements cannot claim to prevent, treat, or cure any diseases, we’re confident that a multivitamin is a solid strategy for healthy self-care for anyone that eats a less than a perfect diet.
Dietary supplement claims are a consumer's primary source of information about the product and its function. With a growing number of consumers new to the dietary supplements category, it is more important than ever for manufacturers to ensure the credibility of their claims in order to establish consumer trust.