"Jobs to be Done" Insights Philosophy: Making Innovation More Predictable & Profitable
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"Jobs to be Done" Insights Philosophy: Making Innovation More Predictable & Profitable
Innovation is a top priority for consumer healthcare organizations, and yet despite businesses knowing more about their customers than ever before, innovation continues to be painfully hit and miss, often falling far short of ambitions. “Jobs To Be Done” is an insights philosophy that can be used to observe and understand markets, customer needs, competitors, and customer segments differently, and by doing so, making innovation far more predictable and profitable.
JTBD allows for an inherently solution-agnostic approach to insights capture for innovation through a job-based frame of the problem. Instead of focusing on existing products and services, instantly time-stamping and limiting insight, JTBD defines time-stable innovation measures of unmet need and unshackles teams from existing technologies and platforms when considering how to address that valuable, newly uncovered opportunity.
Get to Know the Presenter
Nicki is a seasoned professional in the field of insights research and strategy, with a passion for uncovering actionable intelligence that drives business and innovation success. With over 20 years of experience in this field, Nicki’s expertise lies in harnessing the power of user and wider stakeholder insight to inform decision-making, and the results of her insights work have played a pivotal role in shaping product development, marketing and communications campaigns, and overall business strategies. Prior to taking up a role at Cambridge Design Partnership, Nicki worked with Strategyn; pioneers of Jobs to Be Done thinking. She has been applying this robust and proven innovation perspective to solving innovation challenges for 16 years; empowering organizations across consumer, healthcare, and consumer healthcare markets to stay competitive and agile in today's ever-evolving business landscape. She holds master’s degrees in strategic marketing and biomedical engineering, and a bachelor’s degree in physics.
CHPA Academy Partner (CAP) Sponsors
Sincere thanks to the following Associate Members for their continued supporting of CHPA Academy and self-care education for our industry via CHPA Academy Partner (CAP) sponsorship:
 Circana transforms complexity into clarity. We’re a leading advisor on the complexities of consumer behavior. Our superior technology and complete view of the consumer inspire our clients to take action and unlock business growth. Check out Circana’s most recent webinar: e-Commerce - Transformation and Acceleration in a COVID World |  Check out Klick's most recent webinar: Hype or Holy Grail: AI and the Evolution of Marketing |
 PatientPoint® is the leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year. Learn more at patientpoint.com. Check out PatientPoint’s most recent webinar: An Untapped Channel for the '#1 Doctor Recommended' Claim | |
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Contributing to the successful launch of CHPA Academy as the e-Learning platform for consumer healthcare were our Founding Education Partners (FEP), listed below. Thank You to these companies!
