Consumer self-care changed during the COVID-19 pandemic. This report from IRI and CHPA divides consumers into seven distinct segments and discussed how CPGs and retailers can reach them with the right health and wellness solutions.
CHPA’s “Insights with Impact” series features Cindy Sanders, Co-Publisher/Managing Editor of Nashville Medical News, who discusses the growing interest in over-the-counter access to oral contraceptives.
To gain new insights on the issue of what drives trust in OTC medicines, Nielsen and IMS partnered to conduct surveys of consumers and healthcare providers to understand what leads both groups to trust OTC medicines.
For millions of Americans, over-the-counter (OTC) medicines are accessible, relied upon, and effective. This white paper presents the findings and conclusions of an independent study to estimate the Value of OTC Medicine to the United States.
The aim of this paper is to estimate savings that could be achieved by reducing unnecessary visits to primary care physicians for patients who can address symptoms with appropriate use of OTC medicines.
This summary report presents the key findings of a national survey of American adults regarding the use of over-the-counter cough remedies to alleviate cough symptoms resulting from the flu, a cold, or other respiratory ailment.
The objectives of this study are: To evaluate the efficacy and safety of 10% and 20% benzocaine gel for the relief of toothache, compared to placebo and to each other; and to assess the subject’s compliance with the dosing directions on the proposed label.