Using Gen AI to Uncover Insights Into the Dietary Supplements Category
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Using Gen AI to Uncover Insights Into the Dietary Supplements Category
This webinar will explain an approach to using Generative AI to turbo-charge your consumer insights discovery, with the objective of accelerating business results. Learn how to get richer, deeper, and faster insights into your consumers than what is possible with traditional market research. We will share a detailed example of this approach across the Vitamins, Minerals, & Supplements categories, along with some compelling consumer knowledge we uncovered.
Get to Know the Presenters
Christin is an Associate Principal and leader of the Consumer Health Practice at ZS. She has extensive experience in business strategy, portfolio management, brand development, uncovering consumer insights, product innovation, shopper journey & marketing, and market research and analytics. Her focus at ZS includes working with consumer health clients on AI-driven insights generation, brand strategy, innovation, and personalization. She has also advised small businesses on go-to-market strategy and DTC sales and marketing best practices. Prior to joining ZS, Christin worked 20+ years at multinational CPG and Consumer Health companies including Procter & Gamble, Reckitt, and Novartis Consumer Health. She has global project experience managing brands across North America, Europe, and Asia, and spent time living in Russia, Japan, and Spain.
Kyle is a Consultant within ZS’ Consumer Practice. He leverages AI tools to unlock deep consumer insights, fueling product innovation, product messaging and marketing, and shaping brand strategy. Kyle has worked across the consumer health, consumer durables, hospitality, and financial services industries, focused on helping clients understand demand and development strategies to win in competitive markets. Prior to joining ZS, Kyle received an MBA in Financial Technology from Fordham’s Gabelli School of Business and served as an officer in the United States Army.
CHPA Academy Partner (CAP) Sponsors
Sincere thanks to the following Associate Members for their continued supporting of CHPA Academy and self-care education for our industry via CHPA Academy Partner (CAP) sponsorship:
 Circana transforms complexity into clarity. We’re a leading advisor on the complexities of consumer behavior. Our superior technology and complete view of the consumer inspire our clients to take action and unlock business growth. Check out Circana’s most recent webinar: e-Commerce - Transformation and Acceleration in a COVID World |  Check out Klick's most recent webinar: Hype or Holy Grail: AI and the Evolution of Marketing |
 PatientPoint® is the leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year. Learn more at patientpoint.com. Check out PatientPoint’s most recent webinar: An Untapped Channel for the '#1 Doctor Recommended' Claim | |
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Contributing to the successful launch of CHPA Academy as the e-Learning platform for consumer healthcare were our Founding Education Partners (FEP), listed below. Thank You to these companies!
