Hype or Holy Grail: AI and the Evolution of Marketing
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Hype or Holy Grail: AI and the Evolution of Marketing
Generative AI is all of the rage in hallway conversations. The world stands on the cusp of transformation, with AI promising to reshape the very foundation of how we work. But how real are these promises?
Discover the potential of AI-assisted marketing and gain a comprehensive understanding of what these cutting-edge technologies can truly accomplish – and equally important, what they can't. Through this talk, you will understand how modern AI-driven tools work, how they operate, and some of the key limitations these tools need to overcome.
With this understanding, we will present actionable insights to navigate the evolving landscape. Arm yourself with strategies that blend innovation and realism, ensuring you're poised to harness the power of AI in your organization's growth.
Sponsor:
Get to Know the Presenter
Alfred leads a team of multidisciplinary scientists dedicated to work in the healthcare and life sciences industries. His team brings together behavioral science, medical science, data science, and both hardware and software prototyping to create novel solutions to problems affecting the improvement of human health.
He has over 15 years of professional experience in designing and delivering technology solutions. Previously, he headed Klick’s Data Science team and he was SVP Technology at Klick Health, overseeing a team of over 100 software developers. His past experience includes massively multi-user web architecture (for a website in the top 50 worldwide by traffic volume), information security, and the defense of high-profile targets against active threats.
CHPA Academy Partner (CAP) Sponsors
Sincere thanks to the following Associate Members for their continued supporting of CHPA Academy and self-care education for our industry via CHPA Academy Partner (CAP) sponsorship:
 Circana transforms complexity into clarity. We’re a leading advisor on the complexities of consumer behavior. Our superior technology and complete view of the consumer inspire our clients to take action and unlock business growth. Check out Circana’s most recent webinar: e-Commerce - Transformation and Acceleration in a COVID World |  Check out Klick's most recent webinar: Hype or Holy Grail: AI and the Evolution of Marketing |
 PatientPoint® is the leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year. Learn more at patientpoint.com. Check out PatientPoint’s most recent webinar: An Untapped Channel for the '#1 Doctor Recommended' Claim | |
Position yourself as a thought leader in the self-care industry through our CHPA Academy Partner (CAP) Sponsorship Opportunity, starting in 2024.
Contributing to the successful launch of CHPA Academy as the e-Learning platform for consumer healthcare were our Founding Education Partners (FEP), listed below. Thank You to these companies!
