How Consumer Healthcare Marketers Can Better Engage with the Hispanic Community
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How Consumer Healthcare Product Marketers Can Better Engage with the Hispanic Community
Cross-Cultural Marketing is a way for consumer healthcare product marketers to authentically address large and growing population segments that have been historically under-served in the healthcare arena. Yet so often, the data needed to build insight-driven campaigns is lacking.
In this health equity-focused presentation, Amy Gómez and Kristin Tolbert of Klick Health will explain why Klick embarked on first-of-its-kind Hispanic health research that was published in the journal of Cultural Marketing Strategy, unpack key insights from their study, and share best practices of cross-cultural marketing that every marketer can implement to improve impact and outcomes in the Hispanic community.
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Get to Know the Presenters
Amy Gómez, Ph.D., is a seasoned expert in cross-cultural marketing and health equity, with over 20 years of experience assisting Fortune 500 companies and non-profits in engaging diverse consumer segments, including Hispanic, Black, Asian, and LGBTQ+ populations. She leads Cross-Cultural Marketing at Klick Health and teaches at CUNY’s City College. Amy has collaborated with notable clients such as Johnson & Johnson and Pfizer, and has received recognition as a transformational leader in healthcare marketing.
Kristin Tolbert, VP of Cross-Cultural Marketing, has worked at big shops and boutique agencies within various verticals creating forward thinking, culturally driven work for both targeted and total market initiatives. Her work, always grounded in equity, authenticity and altruism, creates space for brands to foster tangible change that builds lasting loyalty. At Klick, she works across the portfolio to unlock opportunities that can address health disparities and close gaps among underserved communities.
CHPA Academy Partner (CAP) Sponsors
Sincere thanks to the following Associate Members for their continued supporting of CHPA Academy and self-care education for our industry via CHPA Academy Partner (CAP) sponsorship:
 Circana transforms complexity into clarity. We’re a leading advisor on the complexities of consumer behavior. Our superior technology and complete view of the consumer inspire our clients to take action and unlock business growth. Check out Circana’s most recent webinar: e-Commerce - Transformation and Acceleration in a COVID World |  Check out Klick's most recent webinar: Hype or Holy Grail: AI and the Evolution of Marketing |
 PatientPoint® is the leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year. Learn more at patientpoint.com. Check out PatientPoint’s most recent webinar: An Untapped Channel for the '#1 Doctor Recommended' Claim | |
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