Rx-to-OTC Switch Resource List

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Last updated May 25, 2023.


3D Communications

Cynthia DiBiasi, Co-Founder and Partner,
3D Communications and 3D Executive Communications



For more than 20 years, 3D Communications has transformed executives to become effective and persuasive communicators — regardless of the complexity of the subject, the controversy surrounding the issue, or the challenges from the audience. Our expertise is in high-stakes communications whether in-person or virtual.

A global leader in healthcare communications — 3D has expertise in Consumer Healthcare. 3D has supported more than 350 FDA Advisory Committee meetings — including more than 30 Non-Prescription Drug Advisory Committee and Rx-to-OTC switch meetings. 

Our team of 65 full-time colleagues also prepares teams for EMA/CHMP meetings, product launch and value communications, and Market Access negotiations.


Beacon Associates LLC

Paul Wardle, Founder & Principal



  • Consumer/patient central healthcare strategic marketing consultancy
  • Driving availability, access, and adoption of innovative healthcare solutions
  • Rx-to-OTC switch
  • ACNU
  • Patient Access
  • DTC

We strive to synthesize complexity to identify the "beacons" of insight that drive strategic imperatives and inspire brand building growth.

Cardinal Points Consulting

R. S. Neumann, Principal



Cardinal Points Consulting LLC offers marketing, consulting, and research services for innovation and Rx-to-OTC switch programs. We bring expertise and a proven track record of implementing new approaches to help map a path for growth. Core capabilities are:

Signifcant experience in leading consumer input throughout innovation, development, and commercialization.

Industry-leading experience with Rx-to-OTC switch strategy and all aspects of program management.

Chesapeake OTC Regulatory Strategies

Dan Keravich, President



Chesapeake OTC Regulatory Strategies is a consulting company that provides consumer healthcare companies assistance with regulatory policy, regulatory strategy, operations, and compliance. Chesapeake OTC Regulatory Strategies has over 30 years of pharmaceutical industry experience that includes regulatory leadership roles at FDA, NIH, and GlaxoSmithKline Consumer Healthcare.

Chesapeake OTC Regulatory Strategies specializes in providing regulatory policy, strategies and support associated with Rx-to-OTC switch and OTC Monograph Reform. Mr. Keravich, as the Principal, was actively involved with OTC switch and OTC Monograph when he served as a Regulatory Project Manager within the OTC Division at CDER, FDA. While at the Agency, Mr. Keravich provided was the project lead for numerous successful OTC switch approvals that include Prilosec OTC, Imodium, Pepcid Complete, Plan B, Abreva, and Colgate Total. While at GSK, he was actively involved in multiple successful OTC switch projects that included Alli, Flonase, Sensimist, and Voltaren OTC Pain Relief. 

Mr. Keravich has significant industry policy and management experience. He was the US regulatory lead for the GSKCH US Wellness Category Team from 2012 to 2015. He provided regulatory oversight for operations and compliance for both NDA and Monograph products. He also served as a Director for US Regulatory Policy for 18 years.

Chesapeake OTC Regulatory Strategies is an industry leader for OTC Monograph reform. While at GSK, Mr. Keravich was involved in industry strategy from the beginning of negotiations through passage and implementation. He continues to work on the Monograph reform working group within CHPA where he has assisted CHPA with multiple strategy and policy issues concerning ingredient defense and product innovation.

Mr. Keravich earned his MBA at Loyola College, Selinger School of Business and Management in Baltimore, MD. He has a Master of Science (MSc) in Pharmacy and completed his undergraduate education at Northeastern University College of Pharmacy and Allied Health Profession, Boston, MA where he earned his Bachelor of Science in Pharmacy. Mr. Keravich completed an American Society of Hospital Pharmacist residency program at the Brigham and Women’s Hospital, Boston MA. In addition, he completed his Regulatory Affairs Certification (RAC) in 2013 for US Regulatory Affairs.

Concentrics Research LLC

Julie L. Aker, President and Chief Executive Officer



Concentrics specializes in providing patient and consumer-focused research to pharmaceutical, medical device, and nutritional/dietary supplement companies. We are a recognized leader in designing and conducting Rx-to-OTC Switch programs. This includes label comprehension, self-selection, self-diagnosis, and actual use studies. We also conduct Phase II-IV clinical trials, REMS studies, healthcare provider research, and studies leveraging real-world data. Device studies include human factors and usability. Concentrics is also experienced in designing and conducting programs that include novel technology solutions.

Douglas Bierer Consulting

Douglas Bierer, Ph.D., President



Douglas Bierer Consulting, LLC, consults on regulatory affairs and product development issues for nonprescription drugs and cosmetic products, Rx-to-OTC switch, FDA advisory committee presentations, and strategic planning.

Edwin Hemwall Consulting, LLC.

Edwin Hemwall, Ph.D., Principal



Edwin (Ed) Hemwall, Ph.D. brings over 35 years of global pharmaceutical industry experience in providing consulting services in OTC drug product development. His focus is on Rx-to-OTC switch, medical claims, regulatory strategy, and FDA Advisory Committee preparation. Ed first became known as an expert in Rx-to-OTC switch in 1995 through his role in the first-in-class switch of Pepcid AC followed by other US and global switches, such as the US switch of Oxytrol for over-active-bladder in 2013. His clients range from well-known global corporations to private equity firms and smaller business entities. Ed has published and lectured as a Switch and Self-Care advocate and advised on client switch programs leading to FDA approval as recent as 2020.

His prior industry career spanned nearly 35 years in a range of clinical and regulatory leadership roles with Merck, J&J, GSK, and Bayer, retiring in 2016 as a vice-president on the worldwide R&D team at Bayer Consumer Care. Ed has served on the US FDA’s Clinical Pharmacology and Pharmaceutical Sciences Advisory Committee, the Board of Directors of the U.S. Consumer Healthcare Products Association (CHPA), as Chair of CHPA’s Regulatory and Scientific Affairs Committee, as co-chair of the Global Self-Care Federation Switch Working Group and as an editor for the Journal Self-Care.

Ed has earned BS, MS, and Ph.D. degrees in biochemistry and pharmacology and is based in Villanova, PA.

Envisage Consulting LLC

Doreen Frank, President



Envisage Consulting, LLC provides consulting on regulatory affairs and development of regulatory strategy for nonprescription drugs and cosmetic products, Rx-to-OTC switch, 505(b)(2)s, and labeling/advertising. 

Klick, Inc.

Paroo Uppal, Managing Director, Klick Consulting



Klick Consulting is a boutique consulting practice focused on serving clients in teh consumer health and wellness space. We help our clients grow their business, navigate, and capitalize on market disruptions, new technologies, and changing consumer expectations.

We have supported clients to:

  • Make build/buy decisions
  • Launch, refine, and extend physical and digital health and wellness products/brands
  • Identify and build partnerships
  • Develop and launch new technologies to deliver better consumer experiences
  • Navigate challenging Rx-to-OTC initiatives from design to FDA submission
  • "Consumerize" more traditional Rx products

Our team is made up of a unique blend of business experts, data, medical and behavioral scientists, designers, and engineers. We apply domain knowledge and rapid, iterative solutioning to solve our clients' most challenging problem. From ideation through to design and solution validation, our team works together with our clients to help their ideas come to life.

Leonard Baum Regulatory Solutions

Leonard Baum, President



Leonard Baum Regulatory Solutions, LLC provides consulting on regulatory science, product development, strategy, and issues resolution covering Rx, OTC, nutritional products, and Rx-to-OTC switch programs. Extensive experience with FDA meetings, submissions, presentations, labeling and claims, M&A, and product license activities, including due diligence and integration.

Nissen Consulting Group LLC

Robert E. Nissen, President



Nissen Consulting Group, LLC (NCG) provides business development, licensing, and new technology consulting for OTC and nutritional companies. focus areas are in-and out-licensing, partnerships, technology "scouting," acquistions and divestigures, Rx-to-OTC switches, and deal negotiation. Bob Nissen has 30+ years of senior level marketing, business development, and new technology experience at premier OTC companies, and maintains an extensive network of senior level external relationships in the CHC industry. He has been an author, speaker, expert witness, and advisory board member on drug delivery and Rx-to-OTC switches. Bob has been a member of CHPA for more than five years, and is a Certified Licensing Professional (CLP) as qualified by the Licensing Executives Society (LES).

Pinney Associates, Inc.

Lucy Owen, Senior Vice President



For over 25 years, Pinney Associates has helped healthcare companies achieve success with their Rx-to-OTC Switch programs and consumer healthcare product portfolios. We offer unparalleled regulatory, scientific, commercial, and management expertise with a team that collectively has over 150 years of hands-on experience in Rx-to-OTC Switch and supporting consumer healthcare products. When companies are considering a switch, we help them to make well-informed strategic decisions based on a thorough evaluation of a product’s regulatory hurdles and commercial opportunities. When companies are pursuing a switch, we help them to identify and manage the regulatory risks and achieve regulatory approval on favorable terms with optimized product labeling, well-designed consumer studies, and a compelling data-based benefit vs. risk case for FDA and other key stakeholders. We help companies develop, optimize, and execute their commercial opportunities, whether through switch or acquisition, to maximize the opportunity’s potential. We also provide Project Management for Rx-to-OTC switch initiatives from planning to launch. At Pinney Associates, we are passionate about helping companies to switch and market consumer healthcare products that make a difference in people’s lives and enhance companies’ growth initiatives.

SBL Consulting Group, LLC

Susan B. Levy, Founder & Principal


908.654.1054, ext. 102

SBL Consulting Group, LLC is a boutique consulting firm that works with consumer health and wellness companies to develop and implement growth strategies, including Rx to OTC switches. We develop and implement strategies to gain approval for and maximize the value of Rx-to-OTC switches, including projects to assess and enhance the likelihood of success and commercial potential.

Since our founding in 2011, our team has worked on over 50 Rx-to-OTC switch programs, spoken internationally, and provided thought-leadership at conferences and in industry publications.