Finalists Announced for the U.S. Self-Care Marketing Awards

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Congratulations to our U.S. Self-Care Marketing Awards Finalists! With more than 50 outstanding entries received, a judging panel of nine independent experts narrowed the field to 21 finalists who will be honored at the foundation’s virtual annual gala on November 17. Reserve your seat today to log in and join the live broadcast where the grand prize winner for each category will be revealed!

Best Digital Campaign

  1. GSK Consumer Healthcare: The First Arthritis-Friendly Website - Voltaren
  2. Bayer Consumer Health: Alka Seltzer Mocktail 
  3. GSK Consumer Healthcare: Emerge Our Best - Emergen-C

Best Social Media Campaign

  1. Reckitt: Mucinex Changes the OTC Landscape by Going DTC
  2. GSK Consumer Healthcare: #TUMSworthy New Year’s Eve
  3. GSK Consumer Healthcare: TUMS Makes the Super Bowl #TUMSworthy 

Best Launch of the Year

  1. Bayer Consumer Health: Claritin Cool Mint Chewables
  2. GSK Consumer Healthcare: Voltaren 
  3. GSK Consumer Healthcare: Advil Dual Action 

Best Corporate Social Responsibility Campaign: Safe Use

  1. Colgate-Palmolive Company: Clean Hands
  2. Bayer Consumer Health: Bayer Aspirin Call 9-1-1 Public Service Announcement
  3. Johnson & Johnson Consumer, Inc.: Safe Medicine Use During COVID 

Best Inclusive & Multicultural Campaign

  1. GSK Consumer Healthcare: Everyone’s Welcome at Our Table - TUMS
  2. Sanofi Consumer Healthcare: Gold Bond #ChampionYourSkin
  3. GSK Consumer Healthcare: FightingFlu Together - Theraflu

Best Overall Marketing Campaign with a Budget Under $5M

  1. Combe Incorporated: OMV! By Vagisil
  2. Reckitt: Mucinex Changes the OTC Landscape by Going DTC
  3. Sanofi Consumer Healthcare: Icy Hot – Get Game Ready

Best Overall Marketing Campaign with a Budget Over $5M

  1. Johnson & Johnson Consumer, Inc.: Zyrtec – Allergens Personified
  2. GSK Consumer Healthcare: The Joy of Movement - Voltaren
  3. Sanofi Consumer Healthcare: Xyzal – Goodnight Allergies 

Best Corporate Social Responsibility Campaign: Environment/Sustainability


The Procter & Gamble Company: Vicks NyQuil/DayQuil Packaging Restage 

While several other entries focused on CSR, this entry delivered on the environmental/sustainability category criteria, meriting a winning nomination. P&G is truly leading in this area across the industry!

Learn more about the CHPA Educational Foundation Gala and this year’s awards program.

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Sponsorship opportunities are available. Contact Mary Leonard to learn more. 

View last year’s attendee list – this event convenes senior leadership and brand teams across the industry!

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