CHPA Welcomes Nineteen New Consumer Healthcare Manufacturers and Associate Members

Newest members include manufacturers Alcon, PROFOOT, and Willow Bark Brands, plus 16 associate members.
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(WASHINGTON, D.C.) — The Consumer Healthcare Products Association (CHPA), the national trade association representing leading manufacturers in the personal healthcare products industry, welcomes Alcon Vision, LLC, PROFOOT, Inc., and Willow Bark Brands, Inc. as its newest manufacturer members (as of Aug. 1). The three companies play an important role in personal healthcare with product offerings that include over-the-counter (OTC) medicines, dietary supplements, and consumer medical devices (CMD). CHPA is the only U.S. trade association representing the broader personal healthcare industry including all three of these categories.

“CHPA, and its mission of empowering consumers with better and safer self-care options, continues to resonate with innovative companies across the OTC, dietary supplement, and consumer medical device categories,” said Scott Melville, president and CEO of CHPA. “We are thrilled to welcome Alcon, PROFOOT, and Willow Bark to our growing membership, and look forward to involving their team members in CHPA activities moving forward.”

Alcon, the global leader in eye care, manufactures over-the-counter eye care products for dry eye symptoms, including the Systane® family of lubricant eye drops; solutions for eye allergy itch relief, including the Pataday® family of products; contact lens care products including Opti-free® and Clear Care®; and, more. “Both Alcon and CHPA have a long history and deep understanding of the consumer healthcare space,” said David Bankeroff, Head of OTC Sales in the U.S. for Alcon. “We share CHPA’s commitment to advancing self-care and are excited about working together moving forward to help people see and live more brilliantly.”

PROFOOT, Inc. is a family-owned business which offers a range of footcare products including OTC medicines like ProClearz® and PROcure®, as well as consumer medical devices including PROFOOT® brand footcare products. “CHPA understands that consumers are looking for a variety of personal healthcare solutions ranging from OTC medicines to consumer medical devices,” said Daniel Feldman, Chief Executive Officer, PROFOOT, Inc. “We look forward to joining the CHPA community and contributing to the ongoing self-care dialogue.”

Willow Bark Brands, Inc. is a dietary supplements manufacturer that makes R3SET® brand products. “As the dietary supplements category continues to grow, responsible industry leadership is more important now than ever before,” said Barton J. Warner, Chief Executive Officer, Willow Bark Brands, Inc. “CHPA is the right home for us and we look forward to working with the CHPA team to advancing the category.”

In 2021, CHPA also welcomed the following 16 associate members to its membership, providing services and thought leadership to CHPA and its manufacturer member companies:

  • Alantra (formerly Crosstree Capital)
  • Amazon
  • Aptar Pharma
  • Arnall Golden Gregory, LLP
  • Bourne Partners Strategic Capital
  • Boyd Pharmaceuticals Inc.
  • Chesapeake OTC Regulatory Strategies, LLC
  • Deerland Probiotics & Enzymes, Inc.
  • Dow
  • Hildred Capital Management LLC
  • Invitae Corporation
  • Juggernaut Capital Partners
  • NSF International
  • Sedgwick (formerly StericycleEXPERT SOLUTIONS)
  • Wiley Rein LLP
  • X-Rite

“CHPA is fortunate to have a diverse array of associate members who bring experience and related expertise to our community and help our manufacturers member grow and prosper,” continued Melville. “We welcome our newest associate members and look forward to fully integrating them into CHPA and our community.” 

To learn more about CHPA or and the benefits of membership, visit

The Consumer Healthcare Products Association (CHPA), founded in 1881, is the national trade association representing the leading manufacturers and marketers of consumer healthcare products, including over-the-counter (OTC) medicines, dietary supplements, and consumer medical devices. CHPA is committed to empowering self-care by ensuring that Americans have access to products they can count on to be reliable, affordable, and convenient, while also delivering new and better ways to get and stay healthy. Visit