(WASHINGTON, D.C.) — The Consumer Healthcare Products Association (CHPA) Educational Foundation is pleased to announce that Mary Leonard is assuming the role of foundation director.
In her role as CHPA’s director of marketing communications for the past six years, Leonard has laid the groundwork for all marketing and branding initiatives at CHPA. Her portfolio of work for the association includes implementing integrated marketing communication campaigns for CHPA events and educational programming, developing CHPA’s digital content marketing strategy, and playing a key role in elevating the value of over-the-counter (OTC) medicines to external stakeholders and key audiences through various marketing projects over the years.
In addition to her work with the association, Leonard has also guided several of the foundation’s marketing efforts, including helping to rebrand the foundation’s consumer-facing brand to KnowYourOTCS.org, reestablishing the Foundation’s Fun Run & Walk, and launching a successful event marketing campaign for the foundation’s 2016 Gala.
“Mary will be a tremendous asset in this new role,” said Anita Brikman, executive director of the CHPA Educational Foundation. “Her incredible talent and knowledge of our industry make her well-positioned to work on further growing the foundation through alliance development, donor engagement, and expanding our consumer education campaigns on safe use, storage, and disposal of OTC medicines and dietary supplements.”
Leonard will assume her new position on June 19, 2017.
Prior to joining CHPA, Leonard led the marketing programs for Associated Builders and Contractors and Healthcare Distribution Management Association, both trade associations in the DC/Metro area.
Leonard earned a B.S. Marketing & International Business from The Pennsylvania State University and an M.A. in Integrated Marketing Communications at Marist College. She can be reached at mleonard@chpa.org and 202.429.3518.