Assessing Consumer Benefits of Allergy Rx-to-OTC Switches
This study focused on assessing the overall consumer benefits of allergy Rx-to-OTC switches. Our goals were to identify:
- How the treatment dynamics of the allergy sufferer have changed over the years as more OTC options became available.
- How the allergy sufferer has benefitted by having more OTC options, from both a financial and a quality-of-life standpoint.
- How healthcare insurance provider costs have changed as more OTCs have entered the market.
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