• OTC Sales in Volume

    Category 2014
    (in millions)
    2015
    (in millions)
    2016
    (in millions)
    2017
    (in millions)
    Acne 111 107 102 103
    Analgesics, External 112 116 125 133
    Analgesics, Internal (includes other pain products) 729 733 735 728
    Antidiarrheals 36 38 38 38
    Antiperspirants 769 768 772 763
    Anti-Smoking Products 29 36 39 39
    Diuretic 3 3 2 2
    Ear Drop 2 2 3 3
    Enema 14 13 13 13
    Eye Care 114 115 114 115
    Female Contraceptive 7 8 8 9
    Feminine Itch & Yeast Treatment 30 30 30 30
    Feminine Hygiene Douches 23 22 20 19
    First Aid 319 329 333 327
    Foot Care 79 78 77 76
    Hair Growth Product 4 4 4 4
    Heartburn 384 386 386 385
    Homeopathic Remedies 31 29 25 26
    Jock Itch 7 7 7 7
    Laxatives 179 178 175 170
    Lip/Oral Treatment 369 368 367 359
    Motion Sickness 14 16 17 18
    Oral Antiseptics and Rinses 330 332 332 322
    Petroleum Jelly 37 36 37 37
    Sleeping Aid 63 63 62 60
    Suncare 143 147 151 147
    Toothpaste 819 825 816 798
    Upper Respiratory Medicine 1,105 1,133 1,128 1,157
    TOTAL 5,862 5,922 5,918 5,888

     
    Source: The Nielsen Company - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores).

    Volume is in millions of U.S. units. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.