OTC Category
|
2015 (in millions) |
2016 (in millions) |
2017 (in millions) |
2018 (in millions) |
Acne |
$203 |
$192 |
$209 |
$209 |
Analgesics, External |
$625 |
$694 |
$796 |
$861 |
Analgesics, Internal (includes other pain products)
|
$4,187 |
$4,255 |
$4,298 |
$4,323 |
Antidiarrheals |
$228 |
$243 |
$253 |
$275 |
Antiperspirants |
$2,762 |
$2,852 |
$2,911 |
$3,034 |
Anti-Smoking Products |
$933 |
$988 |
$1,005 |
$1,006 |
Ear Drop |
$36 |
$40 |
$40 |
$40 |
Eczema & Psoriasis |
$182 |
$199 |
$206 |
$225 |
Enema |
$39 |
$40 |
$39 |
$41 |
Eye Care |
$1,005 |
$1,054 |
$1,103 |
$1,165 |
Female Contraceptive |
$303 |
$330 |
$360 |
$398 |
Feminine Itch & Yeast Treatment |
$257 |
$248 |
$249 |
$253 |
Feminine Hygiene Douches |
$52 |
$49 |
$48 |
$45 |
First Aid |
$1,213 |
$1,236 |
$1,251 |
$1,269 |
Foot Care |
$358 |
$355 |
$353 |
$356 |
Gas Relief |
$174 |
$177 |
$180 |
$183 |
Hair Growth Product |
$129 |
$123 |
$115 |
$117 |
Heartburn |
$3,160 |
$3,177 |
$3,197 |
$3,229 |
Hemorrhoid Treatment |
$217 |
$221 |
$224 |
$231 |
Jock Itch |
$53 |
$56 |
$57 |
$57 |
Laxatives |
$1,377 |
$1,373 |
$1,369 |
$1,381 |
Lice Treatment |
$141 |
$142 |
$145 |
$136 |
Lip/Oral Treatment |
$1,098 |
$1,108 |
$1,127 |
$1,189 |
Motion Sickness |
$88 |
$93 |
$98 |
$105 |
Multi-Symptom GI |
$239 |
$247 |
$254 |
$283 |
Oral Antiseptics and Rinses |
$1,458 |
$1,483 |
$1,454 |
$1,461 |
Petroleum Jelly |
$92 |
$96 |
$98 |
$101 |
Sleeping Aid |
$420 |
$421 |
$412 |
$410 |
Suncare |
$1,124 |
$1,178 |
$1,171 |
$1,183 |
Toothpaste |
$2,658 |
$2,738 |
$2,793 |
$2,866 |
Upper Respiratory |
$8,069 |
$8,348 |
$8,823 |
$8,799 |
TOTAL |
$32,880 |
$33,756 |
$34,638 |
$35,231 |
Source: The Nielsen Company - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores)
Sales are in millions of U.S. dollars. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.