OTC Sales by Category 2015-2018

OTC Category	2015 (in millions)	2016 (in millions)	2017 (in millions)	2018 (in millions)
Acne	$203	$192	$209	$209
Analgesics, External	$625	$694	$796	$861
Analgesics, Internal (includes other pain products)	$4,187	$4,255	$4,298	$4,323
Antidiarrheals	$228	$243	$253	$275
Antiperspirants	$2,762	$2,852	$2,911	$3,034
Anti-Smoking Products	$933	$988	$1,005	$1,006
Ear Drop	$36	$40	$40	$40
Eczema & Psoriasis	$182	$199	$206	$225
Enema	$39	$40	$39	$41
Eye Care	$1,005	$1,054	$1,103	$1,165
Female Contraceptive	$303	$330	$360	$398
Feminine Itch & Yeast Treatment	$257	$248	$249	$253
Feminine Hygiene Douches	$52	$49	$48	$45
First Aid	$1,213	$1,236	$1,251	$1,269
Foot Care	$358	$355	$353	$356
Gas Relief	$174	$177	$180	$183
Hair Growth Product	$129	$123	$115	$117
Heartburn	$3,160	$3,177	$3,197	$3,229
Hemorrhoid Treatment	$217	$221	$224	$231
Jock Itch	$53	$56	$57	$57
Laxatives	$1,377	$1,373	$1,369	$1,381
Lice Treatment	$141	$142	$145	$136
Lip/Oral Treatment	$1,098	$1,108	$1,127	$1,189
Motion Sickness	$88	$93	$98	$105
Multi-Symptom GI	$239	$247	$254	$283
Oral Antiseptics and Rinses	$1,458	$1,483	$1,454	$1,461
Petroleum Jelly	$92	$96	$98	$101
Sleeping Aid	$420	$421	$412	$410
Suncare	$1,124	$1,178	$1,171	$1,183
Toothpaste	$2,658	$2,738	$2,793	$2,866
Upper Respiratory	$8,069	$8,348	$8,823	$8,799
TOTAL	$32,880	$33,756	$34,638	$35,231

Source: The Nielsen Company - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores)

Sales are in millions of U.S. dollars. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.