Self-Care Marketing Awards

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At this year’s Gala, the CHPA Educational Foundation will present the 2022 U.S. Self-Care Marketing Awards to recognize the strategic innovation and marketing expertise of our member companies in both the over-the-counter (OTC) medicine and dietary supplement industries. Specific awards will recognize top performers in digital marketing, social media, corporate social responsibility, multicultural marketing, and innovation.

2022 Award Categories

  1. Best Digital Campaign on a Brand Budget of Less than $5M*
  2. Best Digital Campaign on a Brand Budget of More than $5M**
  3. Best Product Launch Campaign on a Brand Budget of Less than $5M*
  4. Best Product Launch Campaign on a Brand Budget of More than $5M**
  5. Innovative Marketing Campaign of the Year on a Brand Budget of Less than $5M*
  6. Innovative Marketing Campaign of the Year on a Brand Budget of More than $5M**
  7. Best Overall Social Media Campaign
  8. Best Overall Corporate Social Responsibility Initiative: Promoting Safe Use
  9. Best Overall Multicultural and Inclusive Campaign
  10. People’s Choice Award
    • To be voted on via social media prior to the event. All finalists will be listed.

*Total brand marketing budget must be under $5M, not just the specific campaign’s marketing budget.

**Total brand marketing budget must be over $5M, not just the specific campaign’s marketing budget.

How to Submit Your Nomination

View the Self-Care Marketing Awards Entry Guide for step-by-step instructions.

Submit your nomination!

All submissions are due by Friday, July 1, 2022.

A diverse panel of judges will independently score the entries and select three finalists for each award. The winners will be announced during the Gala on November 16.

Take a look at who won last year!

Questions?