Treat with Care
The Treat with Care campaign provides parents and caregivers of young children with the information they need to safely use pediatric OTC cough and cold medicines. Through a mix of influencer marketing, and paid and earned media tactics, Treat with Care specifically focuses on three objectives:
Remind parents and caregivers about the importance of precise dosing
Motivate parents and caregivers to always use the dosing device that comes with the medicine
Frame milliliters as the recommended measurement for dosing
Learn more about the campaign’s safe use messaging by visiting the Tips for Parents page on KnowYourOTCs.org.