Treat with Care
The Treat with Care campaign provides parents and caregivers of young children with the information they need to safely use pediatric OTC cough and cold medicines. Through a mix of influencer marketing, and paid and earned media tactics, Treat with Care specifically focuses on three objectives:
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Remind parents and caregivers about the importance of precise dosing
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Motivate parents and caregivers to always use the dosing device that comes with the medicine
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Frame milliliters as the recommended measurement for dosing
Learn more about the campaign’s safe use messaging by visiting the Tips for Parents page on KnowYourOTCs.org.
Campaign Highlights