KnowYourOTCs

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The foundation’s consumer-facing and mobile-friendly website, KnowYourOTCs.org, provides consumers with easily accessible information and guidance on how to safely use, store, and dispose of OTC products. Each year, 1.7 million consumers visit our website content, which includes:

  • Content on how to safely use OTC products to treat symptoms of common ailments

  • Brand-specific product pages

    KnowYourOTCs Logo White Background
  • Physician-authored expert articles

  • Downloadable materials and tools, including medicine trackers, posters, and brochures

KnowYourOTCs also reaches millions of consumers through its award-winning social media presence.  Throughout the year, the campaign develops and promotes high-impact, multi-media content to fill in consumer knowledge gaps. Check out our social media content on Facebook, Instagram, Twitter, and YouTube.

Campaign Highlights

In response to the COVID-19 pandemic, KnowYourOTCs launched a video promoting a COVID-19 Frequently Asked Questions page on KnowYourOTCs.org that provides information on how to safely use OTC products and how to stay safe.
KnowYourOTCs promotes the safe disposal of OTC products via dynamic and digital creative, including this do-it-yourself (DIY)-themed video that breaks down the three easy steps to at-home disposal. 
With a focus on reaching and educating consumers susceptible to nutritional deficiencies, such as older adults, KnowYourOTCs developed and promoted a series of short videos to drive traffic to a dietary supplements safety guide on KnowYourOTCs.org.
KnowYourOTCs regularly partners with parent influencers, including emergency room pediatrician Dr. Katie Friedman, to develop and promote content – including this creative highlighting safety tips parents should know about when treating a child’s fever.