Up and Away
Up and Away reminds families of the importance of safe medicine storage to prevent young children from accidentally getting into medicine. It is led by the Centers for Disease Control and Prevention (CDC) and Health in Hand, in partnership with the PROTECT Initiative. The campaign reaches tens of millions of parents and caregivers each year during seasonally relevant points throughout the year when medicine safety is top of mind.
Through paid and earned media, earned media, national partnerships, and amplification from CDC and its PROTECT Initiative, Up and Away reminds English and Spanish-speaking families to keep medicines out of the sight and reach of curious little kids.
To learn more about the campaign, including a full list of partners and campaign resources, visit UpandAway.org.