Our Initiatives

The foundation leads influential, innovative educational initiatives that address specific areas where consumers need guidance and support, including:

Know Your OTC's Logo

The foundation’s consumer-facing and mobile-friendly website, KnowYourOTCs.org, provides consumers with easily accessible information and guidance on how to safely use, store, and dispose of OTC products. KnowYourOTCs also reaches millions of consumers through its award-winning social media presence.

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Up and Away campaign logo with tagline
Up and Away

Up and Away reminds families of the importance of safe medicine storage to prevent young children from accidentally getting into medicine.

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Treat with Care campaign logo
Treat with Care

Treat with Care provides caregivers of young children with information they need to safely use pediatric cough and cold medicines.

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Know Your Dose campaign logo with tagline
Know Your Dose

Know Your Dose educates consumers about the safe and effective use of acetaminophen, the most commonly used drug ingredient in the U.S.

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OTC Pain Reliever Safety Logo
OTC Pain Reliever Education

The OTC Pain Reliever Education Campaign educates consumers on how to appropriately select and safely use OTC internal analgesics.

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