Shunyuan Zhang

Shunyuan Zhang serves as an Assistant Professor of Business Administration in the Marketing unit at Harvard Business School (HBS) where she teaches the first-year Marketing course in the MBA-required curriculum at HBS. She also previously taught Marketing at Carnegie Mellon University. Zhang conducts analyses of structured and unstructured data from new sharing economy platforms, addressing emerging issues in this area. Her recent research interests include tracking social media influencers and consumer receptivity to algorithms.

Zhang earned a Ph.D. in Marketing/Business Technology from Carnegie Mellon University’s Tepper School of Business.