• OTC Sales by Category 2013-2016

    OTC Category

    2014
    (in millions)
     
    2015
    (in millions)
    2016
    (in millions)
    2017
    (in millions)
    Acne $645 $633 $605 $607
    Analgesics, External $608 $649 $736 $858

    Analgesics, Internal (includes other pain products)

    $3,894 $4,045 $4,126 $4,171
    Antidiarrheals $222 $239 $253 $263
    Anitperspirants $2,781 $2,867 $2,953 $2,996
    Anti-Smoking Products $877 $936 $991 $1,008
    Diuretic $15 $15 $15 $14
    Ear Drop $10 $10 $12 $12
    Enema $36 $37 $38 $38
    Eye Care $852 $847 $852 $848
    Female Contraceptive $274 $313 $338 $366
    Feminine Itch & Yeast Treatment $296 $306 $303 $302
    Feminine Hygiene Douches $53 $52 $49 $48
    First Aid $2,043 $2,147 $2,184 $2,185
    Foot Care $488 $490 $496 $495
    Hair Growth Product $130 $141 $138 $129
    Heartburn $2,533 $2,651 $2,650 $2,653
    Homeopathic Remedies $110 $109 $103 $105
    Jock Itch $49 $53 $56 $57
    Laxatives $1,292 $1,316 $1,312 $1,304
    Lip/Oral Treatment $1,092 $1,116 $1,132 $1,144
    Motion Sickness $80 $87 $93 $98
    Oral Antiseptics and Rinses $1,428 $1,460 $1,483 $1,454
    Petroleum Jelly $93 $92 $97 $98
    Sleeping Aid $419 $428 $428 $416
    Suncare $1,163 $1,199 $1,245 $1,227
    Toothpaste $2,568 $2,650 $2,731 $2,785
    Upper Respiratory $7,392 $7,976 $8,222 $8,647
    TOTAL $31,443 $32,864 $33,641 $34,327

     
    Source: The Nielsen Company - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores)

    Sales are in millions of U.S. dollars. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.