• OTC Sales by Category 2015-2018

    OTC Category

    2015
    (in millions)
    2016
    (in millions)
    2017
    (in millions)
    2018
    (in millions)
    Acne $203 $192 $209 $209
    Analgesics, External $625 $694 $796 $861

    Analgesics, Internal (includes other pain products)

    $4,187 $4,255 $4,298 $4,323
    Antidiarrheals $228 $243 $253 $275
    Antiperspirants $2,762 $2,852 $2,911 $3,034
    Anti-Smoking Products $933 $988 $1,005 $1,006
    Ear Drop $36 $40 $40 $40
    Eczema & Psoriasis $182 $199 $206 $225
    Enema $39 $40 $39 $41
    Eye Care $1,005 $1,054 $1,103 $1,165
    Female Contraceptive $303 $330 $360 $398
    Feminine Itch & Yeast Treatment $257 $248 $249 $253
    Feminine Hygiene Douches $52 $49 $48 $45
    First Aid $1,213 $1,236 $1,251 $1,269
    Foot Care $358 $355 $353 $356
    Gas Relief $174 $177 $180 $183
    Hair Growth Product $129 $123 $115 $117
    Heartburn $3,160 $3,177 $3,197 $3,229
    Hemorrhoid Treatment $217 $221 $224 $231
    Jock Itch $53 $56 $57 $57
    Laxatives $1,377 $1,373 $1,369 $1,381
    Lice Treatment $141 $142 $145 $136
    Lip/Oral Treatment $1,098 $1,108 $1,127 $1,189
    Motion Sickness $88 $93 $98 $105
    Multi-Symptom GI $239 $247 $254 $283
    Oral Antiseptics and Rinses $1,458 $1,483 $1,454 $1,461
    Petroleum Jelly $92 $96 $98 $101
    Sleeping Aid $420 $421 $412 $410
    Suncare $1,124 $1,178 $1,171 $1,183
    Toothpaste $2,658 $2,738 $2,793 $2,866
    Upper Respiratory $8,069 $8,348 $8,823 $8,799
    TOTAL $32,880 $33,756 $34,638 $35,231

     
    Source: The Nielsen Company - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores)

    Sales are in millions of U.S. dollars. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.