• OTC Sales by Category 2016-2019

    OTC Category

    2016

    2017

    2018

    2019

     (in millions)

     (in millions)

     (in millions)

     (in millions)

    Acne

    $192

    $209

    $210

    $213

    Analgesics, External

    $694

    $796

    $862

    $951

    Analgesics, Internal (includes other pain products)

    $4,255

    $4,298

    $4,324

    $4,344

    Antidiarrheals

    $243

    $253

    $275

    $304

    Antiperspirants

    $2,426

    $2,474

    $2,553

    $2,608

    Anti-Smoking Products

    $988

    $1,005

    $1,006

    $1,017

    Ear Drop

    $40

    $40

    $40

    $42

    Eczema & Psoriasis

    $206

    $213

    $233

    $252

    Enema

    $40

    $39

    $41

    $42

    Eye Care

    $1,054

    $1,105

    $1,168

    $1,261

    Female Contraceptive

    $330

    $360

    $398

    $433

    Feminine Itch & Yeast Treatment

    $248

    $249

    $253

    $295

    Feminine Hygiene Douches

    $49

    $48

    $45

    $42

    First Aid

    $1,240

    $1,254

    $1,271

    $1,299

    Foot Care

    $355

    $353

    $356

    $361

    Gas Relief

    $175

    $178

    $180

    $183

    Hair Growth Product

    $123

    $115

    $117

    $114

    Heartburn

    $2,121

    $2,113

    $2,110

    $2,109

    Hemorrhoid Treatment

    $221

    $224

    $232

    $232

    Jock Itch

    $56

    $57

    $57

    $56

    Laxatives

    $1,366

    $1,369

    $1,384

    $1,433

    Lice Treatments

    $142

    $145

    $136

    $134

    Lip/Oral Treatment

    $1,108

    $1,127

    $1,189

    $1,230

    Motion Sickness

    $93

    $98

    $105

    $1,111

    Multi-Symptom GI

    $247

    $254

    $283

    $314

    Oral Antiseptics and Rinses

    $1,483

    $1,455

    $1,461

    $1,498

    Petroleum Jelly

    $96

    $98

    $103

    $106

    Sleeping Aid

    $421

    $412

    $410

    $402

    Suncare

    $1,177

    $1,169

    $1,181

    $1,213

    Toothpaste

    $2,738

    $2,793

    $2,866

    $2,971

    Upper Respiratory 

    $8,348

    $8,825

    $8,805

    $9,155

    TOTAL

    $32,275

    $33,128

    $33,654

    $35,725

     

    Source: The Nielsen Company - total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores)

    Sales are in millions of U.S. dollars. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.