Market Exchange

Changes to the CHPA Fall meeting lineup

At its March 2017 meeting, the CHPA board has authorized replacing Market Exchange with an expanded Meet the Manufacturer program in 2017. CHPA will proceed to develop two new events, one focused on marketing and one on supply chain, for 2018.

This decision was not made lightly. After carefully reviewing the results of attendee surveys from our most recent Market Exchange, it became apparent that this meeting no longer provides our members the business value it once did. Overall satisfaction with the event was rated as a 3 out of 5, significantly lower than other CHPA meetings. This led staff to conduct in-depth conversations with manufacturer and associate members, many of whom further reinforced the need for CHPA to replace this program with something that would create more value for members. Traditionally, the target audiences for Market Exchange have been individuals who work in marketing, supply chain, and operations for manufacturers, along with associate members who support those functions. It is our intention to replace this event with two new events in 2018 to serve the unique needs of these two audiences.

In 2017, CHPA will host an expanded version of our highly successful Meet the Manufacturer – now to include four manufacturers rather than just two. This program is open to associate members only. CHPA is pleased to announce that Johnson & Johnson Consumer, Inc., is the first of the four manufacturers committed to being a part of this program. Meet the Manufacturer will take place on the same dates and location as Market Exchange was planned to have been held – September 13-14, 2017, at the Hyatt Regency Princeton in Princeton, New Jersey. More details will be forthcoming shortly as the program is finalized.