Insights with Impact


September 2020    Too Big to Ignore: Boomers Are an Ideal Market for the Self-Care Products Sector 

Boomers are a diverse demographic with different health needs, preferences, and shopping behaviors. The demand for holistic products that enable self-care make boomers ripe for engagement and highlight an opportunity for the self-care products industry.

August 2020Medicare Advantage Plans Expand Supplemental Benefits to Address Whole-Person Health

Abstract: Medicare Advantage (MA) plans are allowed flexibility in designing supplemental benefits as part of the value-based insurance design (VBID) model. The Medicare and Medicaid Services Innovation Center (CMMI) is piloting and assessing inventive approaches offered by MA plans that aim to improve health outcomes and reduce expenditures for beneficiaries. Accordingly, model participants have begun to implement payment reforms (APMs) and new delivery modes that address social determinants of health and chronic conditions. Trends in newly expanded supplemental benefits show enrollment growth in plans that offer an over-the-counter (OTC) benefit.