CHPA’s 2018 Annual Executive Conference (AEC) is the industry’s leading event convening the nation’s top consumer healthcare executives. This is your opportunity to gain insights into how to turn the disruption the consumer healthcare industry is facing into opportunities for innovation and growth.

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FEATURED SPEAKERS

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Daniel Kraft

Faculty Chair Medicine & Neuroscience, Singularity University and Founder and Chair, Exponential Medicine

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George Will

Pulitzer Prize-winning Political Columnist

"A GREAT TIME TO CATCH UP WITH INDUSTRY COLLEAGUES,

LEARN NEW THINGS AND GET INSPIRED."

EVENT SCHEDULE

SUNDAY, MARCH 11

1:00 - 5:00 p.m.
Golf Tournament

Due to Hurricane Irma, three holes on the Miller Course are not available for play. These holes are being enhanced and redesigned for the future. After completing 15 holes, players will repeat three holes to ensure that all teams can post an 18-hole score. The tournament fee has been discounted to compensate for this. More details will be provided to those who register for the tournament.
1:00 - 5:00 p.m.
Community Service Opportunity

This year, CHPA has a fantastic community service event planned while the golfers are hitting the links on Sunday, March 11. CHPA volunteers will be providing hands-on support at The Camillus House, a local homeless shelter, from 2-4:30 p.m. This is a wonderful opportunity to give back and to do good for others within the Miami community! Please note that CHPA-provided transportation will depart from the hotel around 1:15 p.m., so please plan your travel accordingly.
6:30 - 7:30 p.m.
Orientation and Reception for New Members/First-Time Attendees

Invitation only

7:30 - 9:30 p.m.
Welcome Reception & Dinner

MONDAY, MARCH 12

7:00 - 8:00 a.m.
CHPA Educational Foundation Fun Run & Walk

8:00 - 9:00 a.m.
Continental Breakfast

8:00 - 9:00 a.m.
Presidents' Forum Breakfast

Invitation only

8:00 a.m. - 2:00 p.m.
WSMI Meetings

Invitation only

9:00 - 10:00 a.m.
Education Session

The Changing Regulatory Environment

Consumer Health IT: Mobile Medical Applications
Speaker:
Bradley Merrill Thompson
Member of the Firm
Epstein Becker & Green, P.C.

In December 2017, FDA published a draft guidance that covers, among other things, patient decision support software. Patient decision support software is software that guides consumers on healthcare decision-making. During this session, legal expert Bradley Merrill Thompson will discuss the dividing line between regulated and unregulated mobile apps, and will talk specifically about apps that support consumer decision-making with regard to healthcare.

OTC Monograph Reform – Are We There Yet?
Speakers:
Barbara Kochanowski, Ph.D.
Senior Vice President, Regulatory & Scientific Affairs
CHPA

John Gay
Senior Vice President, Government Affairs
CHPA

Join us to hear about the current scope of the regulatory environment for mobile medical apps, including issues and opportunities related to bringing IT to OTC brands. We will also hear an update on the status of OTC monograph reform policy and legislation.
10:15 - 11:15 a.m.
Education Session

Changing Consumers: Boomers, Millennials, and Now Centennials?

Speaker:
Brian Owens
Vice President, Retail Insights, Drug Channel and Health & Wellness
Kantar Consulting

We were just beginning to understand how vastly consumer behaviors and purchase journeys differ for millennials and boomers. Now the centennials are coming along. For manufacturers to drive future growth in this rapidly evolving consumer environment, they must understand how these important segments approach self-care differently, what their eco-systems are, and who influences their decisions. This session will provide an overview on important differences in behaviors and attitudes among these segments.
11:30 a.m. - 12:30 p.m.
Education Session

The Changing Financial Landscape

From the Outside In: An External View of the Consumer Healthcare Industry

Moderator:
Fuad Sawaya
Founder and Managing Director
Sawaya Partners

Speaker:
Slava Leykind
Managing Director
Sawaya Partners

Panelists:
Steven R. Lamonte
Executive in Residence
Gryphon Investors

Craig M. Hille
Managing Director
Juggernaut Capital Partners

Brian Shuster
Vice President, Business Development
Johnson & Johnson

Who will be the U.S. consumer healthcare leaders of tomorrow? And what are the implications for today’s players? Activist investors are placing greater pressure on expectations for publicly held companies. And despite industry consolidation, new entrants see opportunities for growth by developing new business models and changing the rules of the game. As a result, a myriad of motivated private equity firms are chasing a scarcity of assets and driving higher bid multiples.

Participants will leave with an understanding of:
  • Deal trends in the consumer healthcare industry
  • How increased pressure from the investment community and activist investors is impacting company strategies
  • Why those outside the industry continue to view consumer healthcare as an attractive investment opportunity
12:30 - 1:30 p.m.
Buffet Luncheon

12:30 - 1:45 p.m.
Board Luncheon with Sponsors

Invitation only

12:30 - 5:00 p.m.
Networking Time

2:00 - 5:00 p.m.
Board of Directors Meeting

Board members only

6:30 - 9:30 p.m.
Dinner and Comedy Hour with Ryan Hamilton

Ryan Hamilton is endearing comedy lovers, and his future is bright. Named one of Rolling Stone’s Five Comics to Watch with standout appearances on The Late Show with Stephen Colbert, Conan, The Late Late Show, Last Comic Standing, Comedy Central, and Showtime, he’s establishing himself as one of the country’s favorite stand-ups and just released his first Netflix hour special, Happy Face.

TUESDAY, MARCH 13

7:00 - 8:00 a.m.
Continental Breakfast

7:00 - 8:00 a.m.
Retail Liaison Committee Meeting

Committee members only

8:00 - 9:00 a.m.
Leadership Session

Welcome
Natalie Bartner
President, Consumer Health, North America
Bayer Consumer Health
2018 AEC Business Program Chair

Chairman’s Industry Address
Jeffrey Needham
Executive Vice President and President, U.S. Consumer Healthcare- Americas
Perrigo Company

President’s Association Address
Scott Melville
President and CEO
Consumer Healthcare Products Association

Presentation of the 2018 Ivan D. Combe Lifetime Achievement Award
9:15 - 10:15 a.m.
Education Session

The Changing Competitive and Retail Landscape

Speakers:
Kristin Hornberger
Principal, Healthcare
IRI

Bob Sanders
Executive Vice President and Practice Leader, Health and Home
IRI

This session will provide attendees with a view of the competitive landscape in the consumer health industry. How did the industry end up last year and what are the prospects for the upcoming year for manufacturers? Once the industry picture has been painted, IRI will shift to a view of the retail landscape. They will examine trends in consumer behavior and how retailers are reacting. The session will also delve into the disruption currently impacting traditional retailers, how those retailers are reacting, and how manufacturers need to think about their role as new players emerge.
10:30 - 11:30 a.m.
Education Session

The Changing Media: What the Future Holds and What You Need to Do Differently to Win

Speakers:
Sharon Glass
Senior Vice President, U.S. and Global Customer Strategy
Catalina

Our industry has been navigating to the new shopper norm, but when we arrived, it didn’t look as we had pictured it. Consumers didn’t react as we had planned, or there weren’t as many interested in what we had to offer to impact the business. Many brands have adopted a digital first strategy, but consumers are not shifting at the same pace. Instead of our industry feeling that we need to make a big shift to meet a consumer’s constantly changing needs, we instead need to be more in sync. Consumers allow us into their lives like never before. They like personalized offers and give you great insight into their worlds. In return they expect to know a lot more about you, too. They want a tighter engagement with their brands. Good return on our marketing investments will not be achieved with just a one-time buy. We need to create long-term engagement.

This session will address:
  • How leaders can make smart changes in their strategy, organization and where they should be investing/placing bets.
  • There are so many digital solutions that are not at the scale to make the right connections or impact. Digital is good, but it is only good if you reach the right people at the right time with the right scale. Through real time insights and solutions, we can ensure that the consumers are not gone when we get there.
  • New brands have the potential to succeed more than ever today by creating links to consumer passions and needs. Emerging brands are accelerating because they center their product innovation to consumer trends and desires. How do we inspire the same mindset with existing brands?
  • How to engage consumers more effectively and efficiently, and develop strategies for creating a long-term relationship with consumers.
12:00 - 1:30 p.m.
Keynote Luncheon

The Future of Health and Medicine: Where Can Technology Take Us?

Daniel Kraft, M.D.
Faculty Chair Medicine & Neuroscience, Singularity University and Founder and Chair, Exponential Medicine

From the perspective of a leading physician-scientist, inventor and innovator, Dr. Daniel Kraft will examine rapidly emerging, game-changing and convergent technology trends and how they are and will be leveraged to change the face of healthcare and the practice of medicine in the next decade, crossing the healthcare continuum from health and prevention to diagnostics and therapy. A dive into where emergent fields such as low cost personal genomics, digital health, crowdsourced data, molecular imaging, wearable devices & mobile health, synthetic biology, robotics, artificial intelligence, 3D printing to gene therapy and regenerative medicine are transforming healthcare, and have the potential to enable clinicians, empower patients and payers and deliver better, more proactive care while improving outcomes at lower cost.
1:45 - 2:45 p.m.
Amazon Insights

Manufacturer Members Only

Corey Farrell
Director, Category Leader - Health, Household and Babycare
Amazon

Natalie Wieder
Head of Vendor Management, Healthcare and Medical
Amazon

Rahul Battula
Manager, Vendor Management, Healthcare
Amazon
3:00 - 5:00 p.m.
Networking Time

3:00 - 5:00 p.m.
CHPA Educational Foundation Board of Directors Meeting

Invitation only

3:00 - 5:00 p.m.
RSAC PPS Meeting

Invitation only

6:00 - 7:00 p.m.
Cocktails and Conversation Reception Hosted by the CHPA Board of Directors

7:00 - 9:00 p.m.
CHPA Board of Directors Dinner

Invitation only

7:00 - 9:00 p.m.
Open Evening for Member Networking/Dinners

WEDNESDAY, MARCH 14

7:00 - 8:00 a.m.
Membership Committee Meeting

Committee members only

7:30 - 8:45 a.m.
Continental Breakfast

7:30 - 8:30 a.m.
Membership Committee Meeting

Committee members only

8:00 - 8:30 a.m.
CHPA PAC Appreciation Coffee

Invitation only

9:00 - 10:30 a.m.
Closing Session

Association Business

Election of Officers and Directors
Amendments to the Bylaws

The Political Argument Today
George F. Will
Pulitzer Prize-winning Political Columnist

America's foremost political commentator and columnist George F. Will presents penetrating and incisive commentary on the Washington political scene, offering a glimpse into what the future holds for public affairs, public policy and American society.

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