CHPA Partners with PDFA and the Arizona AAP to Stamp Out Meth Abuse Epidemic in Phoenix

Health Education Campaign Seeks to Eradicate the Demand for Dangerous Drugs

Phoenix, AZ (June 26, 2003)—For the second time this month, the Consumer Healthcare Products Association (CHPA) has waged war against the illicit use of methamphetamine, which has increasingly been the dangerous drug of choice for many teens in the United States. The Association teamed up with the Partnership for a Drug-Free America (PDFA) and the Arizona Chapter of the American Academy of Pediatrics (AzAAP), to launch a two-year health educational campaign that will teach both parents and teenagers in Phoenix and the surrounding area about the serious health risks associated with the abuse of methamphetamine and club drugs.

Phoenix was selected as the second pilot market for this important campaign because the city’s teen drug abuse statistics are much higher than the national average. “We need to show kids in this community that there is nothing glamorous about using methamphetamine and other club drugs,” said CHPA President Linda A. Suydam, D.P.A. “The cold, hard reality is that even occasional use of these drugs can result in harmful health consequences.”

The Phoenix health education campaign consists of powerful public service advertising and print media messages, and a persuasive media outreach effort that will utilize the voice of local pediatricians to communicate the inherent dangers of teen methamphetamine and Ecstasy abuse through media interviews, television programs, and editorials.

“It’s so important that Phoenix pediatricians are reaching out to parents and teens,” said Suydam. “They are in the best position to credibly explain the devastating toll these drugs take on the human body.”

The overall goal of the health education campaign is to reduce drug use among teenagers and to strengthen anti-drug attitudes by encouraging open and honest dialogue about drugs between parents and their kids. “The key to reducing the demand for these drugs is to educate parents and teens about the real health risks that are involved before they even consider trying these drugs,” said PDFA President Steve Pasierb.

“CHPA is committed to helping cities like Phoenix and the rest of this country fight the abuse of methamphetamine,” said Suydam. “We believe that this campaign is an important step in the right direction.”

Contacts: Donna Edenhart and Virginia Cox, 202.429.9260

CHPA is the 122-year-old trade association representing U.S. manufacturers and distributors of over-the-counter medicines and nutritional supplement products.