CHPA Joins Forces with PDFA and AAP in the War Against Methamphetamine

New Health Education Campaign Teaches Parents and Teens the Harsh Realities of Drug Abuse

St. Louis, MO (June 10, 2003)—The Consumer Healthcare Products Association (CHPA) has joined a united front to combat the serious epidemic of methamphetamine (meth) abuse facing our nation’s youth. The trade association, together with the Partnership for a Drug-Free America (PDFA) and the Missouri Chapter of the American Academy of Pediatrics (MoAAP), held a press conference today to launch a two-year educational campaign designed to help the St. Louis area battle the abuse of methamphetamine and club drugs by its teenagers.

“This is such a heart-wrenching issue that affects far more Americans than you may think,” said CHPA President Linda A. Suydam, D.P.A. “It is time we start thinking, talking, and acting in a manner that will frame this drug problem as a serious health issue with serious health risks.”

CHPA has a long history of partnering with PDFA on a number of projects, including teaming up on a similar education campaign in Los Angeles, California, in 1998. “PDFA is a tremendously dedicated organization committed to finding real solutions for our kids and we are pleased to have the opportunity to work with them again,” said Suydam.

St. Louis is one of two pilot markets for the campaign which will include public service advertising, print media messages, and public relations efforts that include local pediatricians. “It’s wonderful to have AAP on board in this important project,” said Suydam. “There is no better and more trusted professional to explain the detrimental health impact drugs can have on kids than the pediatrician.”

The primary objectives of the health education campaign are to improve key anti-drug attitudes and to increase parent-youth dialogue regarding decisions about drugs. “We want to help parents understand the real risks of even trying these drugs,” said PDFA President Steve Pasierb. “The unique insights and involvement of CHPA and AAP have been invaluable to bringing this campaign to life.”

CHPA, PDFA, and AAP are launching the health educational campaign in the second pilot market in Phoenix, Arizona, on June 26.

“By working together to find real solutions to this terrible problem, we will make progress,” said Suydam. “CHPA will continue to support programs like this to educate the youth and parents of this country about the serious health risks associated with methamphetamine, and we will continue to do our part toward the goal of making every kid drug free.”

Contacts: Virginia Cox and Donna Edenhart, 202.429.9260

CHPA is the 122-year-old trade association representing U.S. manufacturers and distributors of over-the-counter medicines and nutritional supplement products.