CHPA Teams with Governor Bredesen to Stop Teen Meth Use

Tennessee Launches First State-Wide Meth Abuse Awareness Campaign

Nashville, TN (March 30, 2005)—The Consumer Healthcare Products Association (CHPA) announced the introduction of a health education campaign in Tennessee aimed at reducing drug use among teenagers while strengthening anti-drug attitudes. Tennessee Governor Phil Bredesen officially launched the innovative Methamphetamine Health Education Campaign March 30 at the state’s methamphetamine conference, “Methamphetamine Response: A Multi-Discipline Approach.”

The Partnership for a Drug-Free America, in conjunction with CHPA, has developed this two-year media initiative aimed at reducing substance abuse among adolescents by speaking about health consequences to both teens and parents. The program’s goal is to help reduce meth and club drug use among youth by encouraging anti-drug attitudes and increasing parent-youth dialogue. The campaign combines public service advertising and print education messages with a public relations effort that involves specially-trained pediatricians reaching out to parents and teens.

The Partnership’s Methamphetamine Health Education Campaign has been pilot-tested in St. Louis, Missouri, and Phoenix, Arizona, since June 2003 with positive results. Tennessee, with the support of the state’s governor, serves as the first state-wide expansion of the successful program.

Tennessee was selected as one of the regions of focus based on the prevalence of methamphetamine abuse in the state. “Experience has proven that focusing exclusively on the drug cartels and small toxic labs hasn’t worked; it’s time to focus squarely on reducing the demand for this dangerous and addictive drug,” said CHPA President Linda A. Suydam, D.P.A. “The cold, hard reality is that even occasional use of these drugs can result in harm.”

“Reducing the demand for these drugs is the real challenge, and is central to this effort to educate parents and teens about the real health risks involved,” Partnership President Steve Pasierb said.

“CHPA continues its commitment to effectively addressing the methamphetamine problem in this country, and we are pleased to team with the Partnership and the state of Tennessee to fight this plague,” continued Suydam. CHPA and the Partnership will expand the program in 2005.

Contacts: Elizabeth Assey and Virginia Cox, 202.429.9260

CHPA is the 124-year-old trade association representing U.S. manufacturers and distributors of over-the-counter medicines and nutritional supplement products.